Wow, I knew they took a loss, but that’s pretty extreme
“California-based researcher iSuppli says it now costs Sony nearly $449 to make the newest PlayStation 3 console. This is down from almost $700. The latest version has about 30% fewer parts.” From: http://www.minyanville.com/articles/MSFT-fxy-sne-Japan/index/a/20469/from/yahoo